Building Patient Relationships with Email Marketing

Posted June 7, 2016 by Danielle H

Email Marketing, XLDent Dental Software, Lighthouse 360 EmailsBuilding patient relationships, and I mean good, solid, trusting relationships, isn’t always as easy as you may think. You often get just a few minutes a couple times a year to actually talk with patients, making it challenging to build that connection that is so desired. And that connection is what is often needed to get a yes to that much needed crown or to keep them coming back for those routine recare visits.

Take a look at these three ways email marketing can reduce your practice’s attrition rate and increase your base of loyal patients.

  • Personalize your messages. Craft your emails so that they build on the personality of your practice. Your patients will keep coming back to your practice because they like you (and your team)!

Consider a great concert your dental hygienist recently attended. I bet your patients would love to see a picture from it! Share milestones like staff birthdays, anniversaries, and special achievements too.

Pro tip: Incorporate humor. Showing your lighter side will keep your reader engaged and wanting more.

  • Promote Your Practice. Use your emails to tell your patients about what’s going on in your office. If you’ve recently invested in new technology, share some information on the benefits your patients will see. Don’t forget to include any product promotions you’re offering. When it comes to elective treatments, like Whitening, educate the reader about what you have to offer and why it’s best for the patient.
  • Email Appointment Reminders give your patients a reason to connect with you electronically. With the ability to confirm their appointment by email, patients will be able to interact with your practice when it’s convenient for them. In addition, readers will be familiar with your branding and more engaged in other messages you send out.

With a multitude of scheduling and automated options, sending personalized emails to your patients is an easy and effective way to market your business. XLDent teams up with Lighthouse 360 give clients a robust email marketing and patient communication system that will help nourish patient relationships for generations.

Posted in: Dental Practice Management Software, Dental Technology, Dental Web-based Solutions, Email Marketing, Recare System, XLDent Patient Experience, Leave a comment/ No Comments »
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5 Ways to Kickstart Your Recare System

Posted April 5, 2016 by Danielle H

Dental Office Recare System, XLDent, National Oral Health MonthNot everyone is eager to visit their dental hygienist for check-ups every six months. With an average attrition rate of at least 12%, one of the biggest challenges that practices face is keeping patients on track with their Recare. Continuing Care is important to a patient’s overall health and can greatly reduce complex treatment needs down the road. With April being National Oral Health Month, there’s no better time to improve your Recare system.

1. Preschedule, Preschedule, Preschedule

Position your hygienist as THE expert in Recare and empower him or her to schedule the patient’s next visit chairside. To increase the hygienist’s success in scheduling, ensure the proper script/language is being used. Your hygienist should guide a patient to a specific time on the schedule rather than simply asking if the patient wants to make another appointment. Patient acceptance will increase when this technique is used.

2.  Develop a Consistent Communication Schedule

Establish a communication schedule that patients can count on! For patients with a Recare due date that is fast-approaching, scheduled communications should begin 3-4 weeks in advance. Your communication should be with patients already scheduled for hygiene, not yet scheduled, and those overdue.   We suggest using emails, text messages, phone calls, postcards and letters. By using a combination of patient contacts, over a longer period of time, you greatly increase the likelihood of getting them in the door!

3.  Automate as Much as Possible

Decrease the burden on your front office by establishing an effective automation system. Keeping up with the daily emails, postcards and text messages are tasks that cannot go undone. In today’s busy dental practices, automation of these tasks is an essential part of keeping profitability and patient satisfaction going up.  Appointment reminders should run automatically on a schedule you determine works best and confirmations should easily be recognized on the book. XLDent partners with Lighthouse 360 to automate patient communications, making managing your Recare system a breeze!

4.  Patient Education is Key

When patients have a better understanding of all that a Recare visit entails, they are much more likely to follow through with these routine visits. As a clinician, educating is a large part of each visit. Start by explaining why and how Perio health is measured. Using your Perio Chart, review exam results with the patient. Compare Perio Exams to show progress. Focusing on areas of improvement will boost patient confidence and give weight to areas of concern. Offer to email the patient a copy of their exam along with instructions for home care.

5.  Create a Culture that Promotes Continuing Care

The responsibility of Recare doesn’t lie only on the shoulders of your front office team. All team members should be comfortable reviewing Recare information in XLDent and be active in encouraging Continuing Care. Ensure that your team uses common language and scripting to describe your Recare system. Avoid using words like Recall, Cleaning, and Checkup to describe Hygiene visits. These words can minimize the value of the Hygiene visit in the patient’s mind.

Your Recare system not only serves to improve your patients’ oral health, but also benefits your practice’s bottom line. Want to kickstart your Recare system with XLDent? Check out more at

Posted in: Dental Practice Management Software, Dental Technology, Dental Web-based Solutions, Perio Chart, Recare System, XLDent Patient Experience, Leave a comment/ No Comments »
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