6 Ways to Attract Patients with Social Media
Posted June 15, 2016 by Dawn
Looking to expand your flock of social media followers? While many dental practices are active on Facebook, Twitter and other platforms, attracting patients via social media takes creativity, devotion and patience.
Gaining traction isn’t easy, but social media marketing done right can bolster your community presence and forge lasting connections with your patients. Here are six quick tips to help you rake in the favorites and likes.
Variety is the Spice of Life.
Keep things fresh with a compelling mix of text, photo and video. From educational blog posts and promotional YouTube videos to company news and photo galleries of staff outings, stay well-rounded with a combination of fun and serious content. Running out of ideas? Not every post has to be explicitly work-related. Share milestones like staff birthdays, anniversaries and special achievements.
Stay Consistent and Active.
No one wants to follow a social media account that never posts. Schedule high-quality content several times a week to keep your practice on the minds of your patients. Plan in advance to prevent last-minute scrambling and keep your camera at the ready for anything photo-worthy. Be sure to respond to customer reviews and answer their questions!
Everyone Loves the Holidays.
Holiday celebrations are a goldmine for social media love. Halloween costumes, Christmas decorations and Fourth of July Festivities offer great photo opportunities and blog post topics. Plan a graphic to honor and remember for Memorial Day, Veterans Day and September 11.
Hit Every Social Media Channel.
Don’t miss out on any demographic of your target market. Cross-promote social media posts to capture the moms on Facebook and the teens on Instagram. Sound time-consuming? Use a tool like Hootsuite to publish and schedule across multiple platforms with a single click.
Giveaways and Promotions.
Who doesn’t like free stuff? Generate some buzz by having your followers like, comment and share your post to be entered to win free tickets to a ball game or a gift card to a trendy restaurant. All the activity on your page will promote your practice and entice new patients.
Pay for Awareness.
Boosting Facebook posts and paying for ads on Twitter and Instagram can be a cost-effective way to tap into new markets and connect with new patients. Consider boosting your most compelling posts to grow your audience and turn social media followers into regular patients.