Posted July 6, 2016 by Danielle H
What does your website say about your dental practice? While personal recommendations and glowing five-star reviews are certainly convincing, your website’s content and design can also motivate new patients to schedule their first appointment. Like a warm and friendly reception area, a helpful and professional site can create a positive first impression and help new patients feel at ease.
1. Hours of Operation
Few things are more frustrating than a business website missing its hours of operation. Don’t forget to include office hours on your contact page to help patients decide if your practice will fit into their busy schedule. Go the extra mile and include holiday closures for an added level of convenience.
2. High-Quality Staff Photos
Potential patients want to see photos of you and your team, not generic stock images. Professional photos provide a personal touch and build trust. They are also a stellar way to show off your beautiful office and high-tech equipment!
3. Modern Website Design
A website straight out of the 90s gives patients the impression that your practice is old-fashioned and outdated. As a representation of your business as a whole, make a splash with a slick logo, graphics and overall layout. Make sure to update your site to responsive design to accommodate viewers browsing on their smartphones and tablets.
Add a video to your homepage to help viewers get to know your practice. Tell patients who you are, why you love dentistry, and help them see why your practice is a good fit for their lifestyle. Include things like footage of your office, technology, patients and YOU! Here are two dental websites with great welcome videos that will inspire: http://kevinpottsdentist.com/ and http://www.macdentalcare.com/.
5. Patient Education
Don’t skimp on content! In addition to helping your practice show up well in Google searches, well-written content about your office and the dental industry will lead to patient connections. Regular blog and social media posts are a great way to keep patients up-to-date and establish your business in the community. Alternate between fun and educational messages for ultimate engagement.
6. Patient Reviews and Testimonials
New patients expect to find reviews for your practice when searching online. Featuring reviews and testimonials on your website helps to build your total online reputation. Not sure how to get started? Using a program like Lighthouse 360, you can automatically request feedback from patients following their appointment. Then, add the reviews widget to your website to prominently display your patient reviews. So easy!