Why did we decide to rebrand XLDent?
Posted January 4, 2012 by Dawn
Because we are a forward thinking, forward moving company. Our look was starting to become dated and it was time to update our fashion statement, so to speak. We needed to deliver a smart, simple, bold statement about who we are and where we are going in the presentation of our logo. We also needed to introduce an icon. This icon will be included in all future versions of the XLDent software. The colors in our new logo are representative of the healthcare and technology sectors.
The color shades in the logo are considered “new and modern” and were selected with “smart” and “bold” in mind. The logo is 2-color to represent simplicity. It’s a clean, simple look representative of clean, easy-to-use software.
Gradient appears in the triangular area of the icon to represent the forward movement of our software development philosophies. The circular shapes in the icon are solid to give a sense of the stability of our company. They also represent forward movement to new technologies. The shape of the letter “e” was selected simply because we liked it and remains embedded in the letter “d” to symbolize a connection to XLDent’s beginning and history. Our software architect also had a reason for making it this way.
The tag line says it all, with definitive blue periods to accentuate each statement.